The Travel Store KICKS OFF 2010 SEASON

WITH BIG PRODUCT LAUNCH AND RENEWED COMMITMENT TO TRAVEL AGENT COMMUNITY

Lynbrook, NY (October 23, 2009) - The Travel Store kicked off the 2010 travel season with a launch party last week and the announcement of a renewed commitment to the travel agent community.

In fact, according to Chris Accomando, The Travel Store's President, The Travel Store is making a significant commitment to travel agents and will invest approximately $1 million next year to support and educate the travel agent community on the company's core products: Escorted Vacations, Custom Independent Vacations, and Group Vacations to Ireland, Britain, and Italy; as well as European River Cruises.

As part of the launch party, The Travel Store invited its top producing travel agents in the Northeast region to participate in sales training with speaker John Dalton on the art of selling — how to close a sale and overcome objections from consumers in this difficult economy. Additionally, the company had a number of its suppliers from Ireland and Italy in attendance to meet with the agents and provide them with a one-on-one opportunity to learn more about the various airlines, hotels, bed and breakfasts, rental cars, and other products they sell via The Travel Store.

The Travel Store also introduced its new brochures for 2010 which features a variety of new tours and packages. For 2010, The Travel Store will offer a total of 18 escorted vacations in Ireland, Britain, and Italy as well as independent travel packages, bed and breakfast programs, and river cruising throughout Europe. The company's core message to agents for 2010 is "Think The Travel Store" and they are putting their money behind it by working with travel agents to help them sell via flyers, customized websites, training, and more.

Agents who would like to receive copies of The Travel Store's new brochures should email brochures@The Travel Storetours.com.

ABOUT The Travel Store

Based in Lynbrook, New York and founded in 1981, The Travel Store is a family-owned and operated company with a philosophy of providing travelers an incredible experience to Ireland, Britain, Italy, as well as River Cruising, at the best value and with the best customer service. The Travel Store specializes in offering completely customizable vacations which are bookable online in real time and offers escorted tours to Ireland, Britain, and Italy as well as river cruises, plus golf tours, walking tours, activities and group programs.

To visit the The Travel Store website, please visit www.The Travel Storetours.com or call 800-221-0924.